“एक भारत श्रेष्ठ भारत”  is an initiative by the Government of India to facilitate meaningful cultural exchanges and interactions among individuals from diverse states and union territories in India, fostering a deeper understanding and appreciation of our rich linguistic, cultural, and historical heritage.

Ek Bharat Shrestha Bharat (EBSB) Club of The NorthCap University (NCU) under SAL was envisaged on 20th September, 2023.

Vision: To celebrate the idea of India as a nation wherein different cultural units across varied geographies coalesce and interact with each other, this glorious manifestation of diverse languages, cuisine, music, dance, theatre, movies & films, handicrafts, sports, literature, festivals, painting, sculpture etc. Will enable people to imbibe the innate chord of binding and brotherhood.

Mission: To celebrate the Unity in Diversity of our Nation and to maintain and strengthen the fabric of traditionally existing emotional bonds between the people of our Country.